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| eBay Madness: Paris' Used Dog Food Can @ $1.5M |
| 06.27.07 (8:17 pm) |
|
In what might turn out to be the most expensive Dog Food Can ever sold, some bidders on eBay are in a food fight for a single empty can reportedly pulled from Paris Hilton's garbage. A can of Party Animal "Organic" Gourmet Dog Food is at the center of the bidding war, which had reached more than $1.5 million as of 11 a.m. Wednesday. But is this a hoax or the real deal? The empty dog food can seems real enough. But the few bidders seem to be bidding against themselves, jacking up the price from a "reasonable" $46 to the stratospheric $1,500,301 on Wednesday. "Where are their priorities?" asked Daryl Abrams, founder & CEO of Party Animal "Organic" Gourmet Dog Food -- the canned food brand at the center of the bidding. Full cans of the boutique dog food, which have been on shelves for less than seven months, sell for about $2.99 in California and New York pet stores -- far shy of the bidding so far on eBay. How did the dog food make it to eBay? Two people dressed in Uncle Sam masks lifted six bags of trash from Hilton's house, and HollywoodStarTrash.com is now auctioning off the contents. For those curious about what the Hiltons throw away, beyond the empty dog food can, Paris' used airline tickets and a bright red toothbrush can also be yours…if the price is right. "I'm not sure why the dog food is the hot item on eBay. Are people really bidding for this?" he told wcbstv.com. "It's insane. I believe this is the most expensive can of dog food on earth. This is just crazy." Abrams has even pondered calling the Guinness Book of World Records. He admits he's also no stranger to the Hiltons. Abrams says that he lives down the street from them and has delivered cases of his dog food to Hilton's home. Most recently, he navigated the throngs of reporters and paparazzi staking out the Hilton homestead the day that Paris was released -- albeit shortly -- to house arrest. Abrams recalled that the photographers had a field day when he pulled up in front of the house in his "Party Animal" van. "I delivered six cases of dog food that day. And since she just got out of jail, I gave her a fruit basket," Abrams told CBS 2. Apparently, Hilton's six dogs are big fans of gourmet food. "They loved it," he said. "They're very well taken care of." Abrams says that outside of Hilton, he's also sold food to other celebrity pet owners including Nicole Ritchie, Denise Richards, and Rick Springfield. Regarding the eBay bidding war, Abrams thinks any profits from the sale should be donated. "I just wish this money would go to charity. There are great charities out there for pet rescues," he said. To emulate the heiress, Party Animal "Organic" Gourmet Dog Food is available in New York at the following pet shops: Barking Zoo, Pet Bar, Little Creatures, Furry Paws and Mutss N' Butts. |
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| Articles Marketing Partners: Tag-Team Your Way To Success by Genia V. Stevens Due to the rise in eBay sellers -- approximately 60 million -- many auction sellers are finding it increasingly difficult to sell their products and services through the largest online auction house. Creating a promotional alliance with other websites and auction sellers could be the key to your success. Partnership Offers: If you sell CDs, consider partnering with an auction seller who sells home stereo equipment. You could also consider partnering with a seller who sells DVD players, TVs, or even MP3 players. Here are some examples of a partnership offer Read more . . . Auction Advertising: Taking a Closer Look by Genia V. Stevens If you sell on eBay or any other online auction site, you're probably always open for suggestions about how to make your product visible to potential buyers. If you sell TVs, you're probably one of thousands of sellers who do. So what could make you different from other sellers? Consistent marketing. Many sellers who buy advertising don't really understand how important consistency is to their marketing strategy. Marketing is an investment; It's an investment into the success of your business. Read more . . . Marketing Your About Me Page by Genia V. Stevens Many online auction houses offer their sellers a mini-website which can be used to introduce their products and services to potential buyers. This mini-website is called the About Me page on most online auction sites. Productive use of this mini-website could mean generous revenue for the smart auction seller. Auction sellers who wish to use their About Me page as part of their marketing strategy, should ensure the following criteria are met Read more . . . Free Online Auction Tools by Genia V. Stevens Managing an online auction business is no simple task. Serious sellers may find that the cost of running an online auction business exceeds their expectations. Free auction tools help sellers minimize expenses, maximize profit, and manage the selling process. Read more . . . Auction Business Management Made Almost Easy by Genia V. Stevens You may have searched the internet for auction resources only to find yourself experiencing information-overload -- one website after another claiming to provide the absolute best information you'll ever need to run your online auction business. Every company claims superiority; but, how do you pick the right one for you? Read more . . . The www and Your Google Pagerank by Genia V. Stevens I sold a text link to one of my advertising clients on TheAuctionBoard's main page. My auction ad stated that my website's main page had a Google pagerank (PR) of 6. After the client was informed that his link had been placed, he visited my website to verify the placement, and responded with this: When looking at your website it is showing me a 0 PR. Can you explain this or clarify the error? Read more . . . |