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| Web sales down on Black Friday, eBay most visited |
| 11.27.06 (1:37 pm) |
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EBay was the online winner this "Black Friday," data published on Saturday showed, but overall Internet traffic growth was well below last year's even as bargain hunters tracked down sought-after toys and electronics on the web before "Cyber Monday." EBay Inc had the most web traffic on "Black Friday," one of retail's busiest days, with 7.5 million unique visitors, according to the data. Amazon.com was in second place, with 3.4 million unique visitors, followed by Wal-Mart Stores Inc, with 3.2 million. There was no way to determine what percentage of Internet users were actually making web purchases. The search for Mattel's TMX Elmo, this season's most popular and hard-to-find toy, drove much of the online traffic in advance of "Cyber Monday," the unofficial start of the online holiday shopping season. EBay reported that 2,537 TMX Elmos were sold on Friday for an average price of $70.10. The toy retails at Wal-Mart for $39.97 and can be found on Shopping.com for as much as $150. Other popular items on eBay included Sony's PlayStation 3, 14,675 have been sold on eBay for an average price of $1,186.39 from November 17 to November 24, and the Nintendo Wii. Since that product debuted on November 19, 26,708 have been sold for an average price of $412.53. Shopping.com and PriceGrabber.com, which allow consumers to compare deals from a variety of retailers, saw year-over-year jumps of 40% and 45%, respectively, in the volume of traffic on their sites. |
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| Articles Marketing Partners: Tag-Team Your Way To Success by Genia V. Stevens Due to the rise in eBay sellers -- approximately 60 million -- many auction sellers are finding it increasingly difficult to sell their products and services through the largest online auction house. Creating a promotional alliance with other websites and auction sellers could be the key to your success. Partnership Offers: If you sell CDs, consider partnering with an auction seller who sells home stereo equipment. You could also consider partnering with a seller who sells DVD players, TVs, or even MP3 players. Here are some examples of a partnership offer Read more . . . Auction Advertising: Taking a Closer Look by Genia V. Stevens If you sell on eBay or any other online auction site, you're probably always open for suggestions about how to make your product visible to potential buyers. If you sell TVs, you're probably one of thousands of sellers who do. So what could make you different from other sellers? Consistent marketing. Many sellers who buy advertising don't really understand how important consistency is to their marketing strategy. Marketing is an investment; It's an investment into the success of your business. Read more . . . Marketing Your About Me Page by Genia V. Stevens Many online auction houses offer their sellers a mini-website which can be used to introduce their products and services to potential buyers. This mini-website is called the About Me page on most online auction sites. Productive use of this mini-website could mean generous revenue for the smart auction seller. Auction sellers who wish to use their About Me page as part of their marketing strategy, should ensure the following criteria are met Read more . . . Free Online Auction Tools by Genia V. Stevens Managing an online auction business is no simple task. Serious sellers may find that the cost of running an online auction business exceeds their expectations. Free auction tools help sellers minimize expenses, maximize profit, and manage the selling process. Read more . . . Auction Business Management Made Almost Easy by Genia V. Stevens You may have searched the internet for auction resources only to find yourself experiencing information-overload -- one website after another claiming to provide the absolute best information you'll ever need to run your online auction business. Every company claims superiority; but, how do you pick the right one for you? Read more . . . The www and Your Google Pagerank by Genia V. Stevens I sold a text link to one of my advertising clients on TheAuctionBoard's main page. My auction ad stated that my website's main page had a Google pagerank (PR) of 6. After the client was informed that his link had been placed, he visited my website to verify the placement, and responded with this: When looking at your website it is showing me a 0 PR. Can you explain this or clarify the error? Read more . . . |