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| eBay removes 'If I Did It' listings, worth $1000s for OJ Simpson's tell-all |
| 11.27.06 (1:29 pm) |
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If I Did It, how much would I be worth? That's the question many buyers on eBay and reporters from the Wall Street Journal are asking today. Many listings of If I Did It, OJ Simpson's supposedly hypothetical retelling of the murders of Nicole Brown Simpson and Ron Goldman, have already been pulled by eBay, Inc. (NASDAQ:EBAY) at News Corporation (NYSE:NWS)'s HarperCollins unit's request. The bids were reportedly in the thousands before the auctions were ended, although many booksellers interviewed by the WSJ said they would put the price of the book closer to $1000 (although they'd only pay $100, buy low, sell high, anyone?). This auction ended at a whopping $8300. Some put the book's price between $2000 and $5000, although everyone seemed to agree that such a price wouldn't be sustainable in the long run. Instead of beating the First Amendment drum, I'll just riff on a capitalist beat: people obviously want to read the darned thing! My objection would likely be more literary snobbishness than righteous horror -- Judith Regan ain't known for her wordcraft. But if people want to read it so badly they'll pay thousands ... |
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| Articles Marketing Partners: Tag-Team Your Way To Success by Genia V. Stevens Due to the rise in eBay sellers -- approximately 60 million -- many auction sellers are finding it increasingly difficult to sell their products and services through the largest online auction house. Creating a promotional alliance with other websites and auction sellers could be the key to your success. Partnership Offers: If you sell CDs, consider partnering with an auction seller who sells home stereo equipment. You could also consider partnering with a seller who sells DVD players, TVs, or even MP3 players. Here are some examples of a partnership offer Read more . . . Auction Advertising: Taking a Closer Look by Genia V. Stevens If you sell on eBay or any other online auction site, you're probably always open for suggestions about how to make your product visible to potential buyers. If you sell TVs, you're probably one of thousands of sellers who do. So what could make you different from other sellers? Consistent marketing. Many sellers who buy advertising don't really understand how important consistency is to their marketing strategy. Marketing is an investment; It's an investment into the success of your business. Read more . . . Marketing Your About Me Page by Genia V. Stevens Many online auction houses offer their sellers a mini-website which can be used to introduce their products and services to potential buyers. This mini-website is called the About Me page on most online auction sites. Productive use of this mini-website could mean generous revenue for the smart auction seller. Auction sellers who wish to use their About Me page as part of their marketing strategy, should ensure the following criteria are met Read more . . . Free Online Auction Tools by Genia V. Stevens Managing an online auction business is no simple task. Serious sellers may find that the cost of running an online auction business exceeds their expectations. Free auction tools help sellers minimize expenses, maximize profit, and manage the selling process. Read more . . . Auction Business Management Made Almost Easy by Genia V. Stevens You may have searched the internet for auction resources only to find yourself experiencing information-overload -- one website after another claiming to provide the absolute best information you'll ever need to run your online auction business. Every company claims superiority; but, how do you pick the right one for you? Read more . . . The www and Your Google Pagerank by Genia V. Stevens I sold a text link to one of my advertising clients on TheAuctionBoard's main page. My auction ad stated that my website's main page had a Google pagerank (PR) of 6. After the client was informed that his link had been placed, he visited my website to verify the placement, and responded with this: When looking at your website it is showing me a 0 PR. Can you explain this or clarify the error? Read more . . . |