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| OJ says advance spent as book removed from eBay |
| 11.27.06 (1:23 pm) |
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OJ SIMPSON’S scuttled book about the murder of his ex-wife attracted hot but brief bidding on eBay before being removed on Wednesday, while the former football star laughingly said he had been paid and had spent his advance. The book, If I Did It, and an accompanying two-part television interview were dropped by media conglomerate News Corp. on Monday after an outcry from advertisers, booksellers and relatives of the dead. The book and interview were touted as a hypothetical account of how Simpson would have killed ex-wife Nicole Brown Simpson and her friend Ron Goldman in 1994. Simpson was reportedly paid a sum of $3.5m in advance. Publishers have pledged to recall and destroy all the books but one copy appeared briefly on eBay. It got more than 50 bids, the highest of more than $1,600, in about two hours. The former football star was acquitted in 1995 of charges he committed the bloody June 1994 murders. But a civil court jury in 1997 found him liable for the deaths and awarded the victims` families $33.5m in damages. Little of the judgment has been collected. Publisher HarperCollins, part of the News Corp. group, said on Wednesday it had contacted eBay about removing the copy of If I Did It from the Web site. An eBay spokesman said HarperCollins took action under laws governing intellectual property rights. |
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| Articles Marketing Partners: Tag-Team Your Way To Success by Genia V. Stevens Due to the rise in eBay sellers -- approximately 60 million -- many auction sellers are finding it increasingly difficult to sell their products and services through the largest online auction house. Creating a promotional alliance with other websites and auction sellers could be the key to your success. Partnership Offers: If you sell CDs, consider partnering with an auction seller who sells home stereo equipment. You could also consider partnering with a seller who sells DVD players, TVs, or even MP3 players. Here are some examples of a partnership offer Read more . . . Auction Advertising: Taking a Closer Look by Genia V. Stevens If you sell on eBay or any other online auction site, you're probably always open for suggestions about how to make your product visible to potential buyers. If you sell TVs, you're probably one of thousands of sellers who do. So what could make you different from other sellers? Consistent marketing. Many sellers who buy advertising don't really understand how important consistency is to their marketing strategy. Marketing is an investment; It's an investment into the success of your business. Read more . . . Marketing Your About Me Page by Genia V. Stevens Many online auction houses offer their sellers a mini-website which can be used to introduce their products and services to potential buyers. This mini-website is called the About Me page on most online auction sites. Productive use of this mini-website could mean generous revenue for the smart auction seller. Auction sellers who wish to use their About Me page as part of their marketing strategy, should ensure the following criteria are met Read more . . . Free Online Auction Tools by Genia V. Stevens Managing an online auction business is no simple task. Serious sellers may find that the cost of running an online auction business exceeds their expectations. Free auction tools help sellers minimize expenses, maximize profit, and manage the selling process. Read more . . . Auction Business Management Made Almost Easy by Genia V. Stevens You may have searched the internet for auction resources only to find yourself experiencing information-overload -- one website after another claiming to provide the absolute best information you'll ever need to run your online auction business. Every company claims superiority; but, how do you pick the right one for you? Read more . . . The www and Your Google Pagerank by Genia V. Stevens I sold a text link to one of my advertising clients on TheAuctionBoard's main page. My auction ad stated that my website's main page had a Google pagerank (PR) of 6. After the client was informed that his link had been placed, he visited my website to verify the placement, and responded with this: When looking at your website it is showing me a 0 PR. Can you explain this or clarify the error? Read more . . . |