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| Nintendo Wii proves relative eBay bargain |
| 11.27.06 (1:09 pm) |
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Sunday's launch of Nintendo's Wii console has not generated the media buzz and user frenzy of Sony's PlayStation 3, but the $250 console has generated a steady stream of e-commerce revenue, according to eBay. The online auction firm had logged roughly 6,600 Wii sales 36 hours after the launch, selling at an average price of $435, a company spokesman told vnunet.com. EBay completed 3,352 sales on Sunday at an average price of $482, a 93 per cent mark-up on the $249 retail price. Buyers who waited a day to bid on a Wii found that much better deals were to be had. On Monday morning 3,245 of the consoles had sold for an average price of $387, a 55 per cent mark-up. The Wii prices stand in stark contrast to those that followed the launch of the PlayStation 3. About 800 Sony consoles changed hands at an average price of $2,716 in the first 12 hours after the launch on Friday, providing sellers with at least a 350 per cent mark-up based on the $599 price tag for the most expensive model. Even on Monday PlayStation 3 systems were selling on eBay at a 125 per cent mark-up. The price differences reflect the buzz surrounding each console's launch. Sony, facing a dramatic production shortfall, shipped only 400,000 PlayStation 3 machines. The Wii was rolled out with much less fanfare. Nintendo shipped over one million consoles with little incident. The Wii is aimed at the less rabid family and casual user base. The Wii is slated for a European release on 8 December. The PlayStation 3 European release has been delayed until March 2007. |
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| Articles Marketing Partners: Tag-Team Your Way To Success by Genia V. Stevens Due to the rise in eBay sellers -- approximately 60 million -- many auction sellers are finding it increasingly difficult to sell their products and services through the largest online auction house. Creating a promotional alliance with other websites and auction sellers could be the key to your success. Partnership Offers: If you sell CDs, consider partnering with an auction seller who sells home stereo equipment. You could also consider partnering with a seller who sells DVD players, TVs, or even MP3 players. Here are some examples of a partnership offer Read more . . . Auction Advertising: Taking a Closer Look by Genia V. Stevens If you sell on eBay or any other online auction site, you're probably always open for suggestions about how to make your product visible to potential buyers. If you sell TVs, you're probably one of thousands of sellers who do. So what could make you different from other sellers? Consistent marketing. Many sellers who buy advertising don't really understand how important consistency is to their marketing strategy. Marketing is an investment; It's an investment into the success of your business. Read more . . . Marketing Your About Me Page by Genia V. Stevens Many online auction houses offer their sellers a mini-website which can be used to introduce their products and services to potential buyers. This mini-website is called the About Me page on most online auction sites. Productive use of this mini-website could mean generous revenue for the smart auction seller. Auction sellers who wish to use their About Me page as part of their marketing strategy, should ensure the following criteria are met Read more . . . Free Online Auction Tools by Genia V. Stevens Managing an online auction business is no simple task. Serious sellers may find that the cost of running an online auction business exceeds their expectations. Free auction tools help sellers minimize expenses, maximize profit, and manage the selling process. Read more . . . Auction Business Management Made Almost Easy by Genia V. Stevens You may have searched the internet for auction resources only to find yourself experiencing information-overload -- one website after another claiming to provide the absolute best information you'll ever need to run your online auction business. Every company claims superiority; but, how do you pick the right one for you? Read more . . . The www and Your Google Pagerank by Genia V. Stevens I sold a text link to one of my advertising clients on TheAuctionBoard's main page. My auction ad stated that my website's main page had a Google pagerank (PR) of 6. After the client was informed that his link had been placed, he visited my website to verify the placement, and responded with this: When looking at your website it is showing me a 0 PR. Can you explain this or clarify the error? Read more . . . |