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    Blog Advertising Gets a New Fan
    06.29.04 (11:15 am)
    by Genia V. Stevens

    Think blog advertising is a waste of time and money? Think again.


    Nike Tries a New Medium for Advertising: The Blog
    By NAT IVES

    Gawker Media, a small company that operates snarky Web logs on culture and politics, like Gawker and Wonkette, has begun blogging on behalf of major advertisers.

    Source: Nike Tries a New Medium for Advertising: The Blog


    Blog advertising can be a great marketing avenue for e-commerce business owners. Auction sellers may find that blog advertising is the key to standing out from their competitors. But, how do you choose a blog to advertise your wares?

    Finding targeted blogs is the first step. Search for blogs that are related to the products you sell. A quick search of different blog directories will help you find what you're looking for. Some suggested blog directories:

    Blog Search Engine

    Blog Street

    Globe of Blogs

    Blog Dump

    Blog Wise

    If you can't find a blog that is directly related to your product/service, purchase blog ad space on one or more of the popular political blogs. Caution: ad space on these blogs may be very expensive; however, you'll find that loyal readers of the more popular blogs often take the time to visit the blog's sponsors. A quick search for political blog in any of the listed directories will provide you with a list of great political blogs.

    Don't forget that establishing your own blog will often lead people to your products and services. If you decide to start a blog, make sure you register your blog with the above mentioned directories.

    If you need any further advice about blog advertising, send your question to: staff@theauctionboard.com.


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    Membership No Longer Required for PayPal
    06.29.04 (10:43 am)
    PayPal has made it easier for e-commerce businesses to accept PayPal payments. Buyers are no longer required to establish a PayPal account to pay their sellers for merchandise. This should streamline the payment process and allow faster processing of all payments.


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    Professional Women's Football Team on eBay
    06.21.04 (8:39 pm)
    by Genia V. Stevens  You can own the Nashville Women's Dream football team -- the original team of the National Women's Football Association (NWFA). The NWFA was formed in August, 2000 by Catherine Masters -- a well known sports and entertainment entrepreneur. The NWFA started with two teams, the Nashville Dream and the Alabama Renegades, and held a pre-season showcase of six games. The eBay auction will provide a potential new owner for the Nashville Dream Women's Football team -- contingent on background check, financial approval and Senior Staff approval. According to the auction ad, "the winning bidder must agree to have their attorney meet with the current owner's attorney" to establish the final details of the sale. The starting bid is $39,999. Currently, there are no bidders -- with 6 days left on the auction. To view the auction, visit: National Women's Football Team Nashville Dream on eBay.

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    Own a Ronald Reagan Domain Name
    06.15.04 (6:06 pm)
    Reagan memorabilia is all the rage on eBay. From t-shirts, to ball caps, to campaign buttons, eBay sellers are listing everything Reagan-related on the auction Goliath eBay. You can own the Ronald Reagan domain name ronaldwreagan.com.

    The seller, Gordon Hirsch, registered the domain in 1999. He tells the potential buyer, "keep this domain for yourself or use it to sell your collectibles."

    As of today, there are 10 bids and the domain currently sits at $51. The high bidder? Why, pro america 777, of course!

    For more information, visit: Ronald Reagan Domain Auction on eBay.



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    "Magnum PI" Ferrari on eBay
    06.12.04 (11:54 am)
    On July 30, 2004 you'll have the chance to win the red Ferrari 308s Tom Selleck used to cruise the town in the TV series "Magnum PI."

    Throughout the 1980s TV series, several Ferraris were featured on the show. The 1979 308 GTS; 1981 308 GTSi; and 1984 308 GTS QV.

    In 1997, Tom Selleck stated during an interview with David Letterman that all the Ferraris were auctioned off at the end of each series. So, be sure to ask for a letter of authentication.

    Don't forget to mark your calendars if you're interested in the auction.
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    Early Prince Recording on Internet Auction
    06.11.04 (4:27 pm)
    Great news for Prince fans. Reported by the London AFP, an early Prince tape, recorded when the pop icon was only 17 years old, will go up for auction next week. This auction will also include memorabilia from Elvis Presley, Jimi Hendrix, Elton John, the Beatles, U2 and Oasis. The article didn't say what website the auction would take place on, so I guess we're to assume it will be eBay. Check eBay on Wednesday, June 16, 2004.

    If you wish to purchase tickets to Prince's summer world tour, you'll find lots of ticket deals to choose from on eBay.


    Photo Copyright AFP, All Rights Reserved
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    HitchPack Introduces Categories for Members
    06.10.04 (11:52 pm)


    HitchPack Introduces Categories for Members
    By Genia V. Stevens

    Introduced last month, HitchPack.com surfaced as one of the first two websites to offer auction sellers the unique opportunity to ship items through people who are hitting the road and traveling where the seller wishes to ship an item. Sellers who are sending an item can post a listing on Hitchpack to look for travelers to deliver their items.

    Now, Hitchpack community members have 18 categories and 5 subcategories they can use to sort their shipping requests. “We should have implemented this sooner because it makes a lot of sense,” says HitchPack president Yakim Almaleh. HitchPack’s president also stated that members from various auction sites suggested they would feel more comfortable using the service if shipping requests could be separated into categories.

    HitchPack hopes the new categories will streamline navigation on the website for both auction sellers and members interested in delivering packages.

    In addition to the category introduction, HitchPack has announced cash incentives to members who refer a friend. HitchPack will now deposit $5 in each community member’s account when a member refers a friend.

    To learn more about HitchPack, visit =http://hitchpack.comhitchpack.com.
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    You Can Have the Oscar-Mayer Wienermobile
    06.07.04 (5:06 pm)
    by Genia V. Stevens To celebrate the company's 100th anniversary and help Big Brothers Big Sisters, Oscar-Mayer will let you have the Wienermobile for 2 whole days -- but you have to bid for it. Proceeds from the eBay charity auction will be donated to Big Brothers Big Sisters, and Oscar-Mayer will match the winning bid up to $100,000. This is the first time Oscar-Mayer has ever auctioned off the infamous Wienermobile as part of a Wish Package. The winning will also throw in $5000, two children’s Mongoose Strike BMX bikes, four Wienermobile plush toys and Wienerwhistles, four Oscar-Mayer branded t-shirts, and a one-year supply of all the Oscar-Mayer cold cuts and hotdogs you can eat. The auction runs June 7, 2004 through June 17, 2004. As of posting this blog, the auction had not yet started. To learn more about Big Brother Big Sisters, visit bbbsa.org To learn more about the Oscar-Mayer "Oh, I Wish. . ." charity auction, visit kraft3.promotions.com/iwish/splash.do June 8, 2004 Update: To view the eBay listing, you can click here.
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    Diecast Blogging Debut
    06.07.04 (2:40 pm)
    Have you read your diecast news today? If you haven't, stop by The Diecast Daily to catch up on all that's new and exciting in the world of hobby car collecting. This new blog news source aims to provide news on remote control cars and diecast favorites -- like Hot Wheels and Matchbox. You'll also find news on and models and slots, too.

    Of course, there's a place to shop for great collectibles, too! Stop by The Diecast Daily and take a look around. It's sure to become a favorite.


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    New Auction Sites Debut
    06.06.04 (10:21 am)
    by Genia V. Stevens

    As long as there are always people who possess that entrepreneurial spirit, auction sellers will always have hundreds of online auctions to choose from. And just as Pierre Omidyar started eBay in his living room with great hopes for his new adventure, many of these new auction site owners possess the same optimism.

    TheAuctionBoard.com provides a free forum for new auction site owners to utilize for introducing and promoting their new businesses. Site owners can use the forum to provide continuous updates about their site's progress. Some of the new auction site owners join the forum seeking advice from others about auction scripts, marketing, or creating and maintaining their in-house auction forum. Some of the new owners join the forum just for promotion purposes only --- providing other forum members with information about fee changes, contests, or completed technical support issues.

    Recent additions to the New Online Auctions forum at TheAuctionBoard.com are:

    Shopperbag.com: a free auction site for uk buyers and sellers. At last update, the owner stated there was a registration fee; however, there's been some debate on that issue so that may change.


    PureAuctions.com: 100% free to Bid Buy & Sell. This new auction site has a very active discussion forum that promotes the members and generates much enthusiasm for the site.

    eBuysUSA: This site has that patriotic theme going. Very nice and clean front page. Easy to maneuver.

    AuctionsAnonymous: This site boasts FREE Basic Listing, FREE Basic Relists, FREE Image Hosting, FAST Customer Service, $25 Sign up Credit Bonus, $10 Referral Credit Bonus, and Stores, Classifieds & Trades.

    Small Town Auction: If you still need to feel like your auction site is your neighborhood corner market, give this one a look. Very nice site.

    Kcove Auctions: Receive a $25 credit once you register. General auction site once registered under Kazor.com.

    121Bid.com: Free UK Auction site. There are no listing fees or commission charges on this auction site.

    WhatABid.net: Receive $100.00 INSTANTLY to use on this site towards their services. Refer your family, friends & associates and they will receive $100.00 and you will receive an additional $100.00 when they sign up.

    To see if there are other auction sites that may fit your needs, check out the New Online Auctions forum at TheAuctionBoard.com. While you're there, check out the Promoting non-eBay forum, where auction sites that aren't so new are posted and promoted.

    Many will argue that eBay is king and other auction sites can't compete. I'm glad Wal-Mart isn't considered the king of brick-and-mortar shopping or else ShopKo and Target would've given up a long time ago. Let's not forget that AOL used to lead and now MSN and Earthlink kick dust in AOL's face. It ain't over until . . . when? I haven't heard her singing yet.
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    PayPal's Buyer Credit Program, Read the Fine Print
    06.04.04 (11:42 am)
    by Genia V. Stevens

    In another sweeping move to dominate the online payment services industry, eBay has introuduced PayPal's Buyer Credit program.

    Partnered with GE Capital Consumer Card Co., PayPal now allows buyers to buy on credit and pay later -- at a whopping 20.8% interest rate and a 24.75% delinquency rate. The interest rate is actually called an interest rate on advances because buyers are using the GE card to fund their PayPal account. It would be akin to visiting the ATM and taking an advance from your credit card in the form of cash, then placing those funds into your PayPal account to pay for your purchases. Buyers receive a 26 day grace period if previous balance is zero, or the balance is paid in full, otherwise there is no grace period.

    The late payment fee schedule is as follows: $20 for a balance of $50–$99.99; $25 for a balance of $100–$299.99; $29 for a balance of $300–$999.99; $35 for a balance of $1,000 or above. However, if your delinquent minimum pPayment was calculated on a new bBalance of less than $50, the late payment fee imposed will not exceed $15.

    The credit line afforded to buyers is to be used for "personal, family or household purposes" only.

    By signing up for the GE Capital Paypal Buyer Credit program, you authorize GE Capital to share with PayPal "information about you and your Credit Line to PayPal, Inc. (and its affiliates) for use in connection with PayPal Buyer Credit and as otherwise permitted by law, including to create and update their customer records, to assist them in better serving you, and to provide you with special promotions. In addition, you agree to the use of information about you and your Credit Line described in the Privacy Policy. The Privacy Policy is a part of this Agreement and is enclosed or attached hereto." That means, you are giving GE Capital the right to disburse your information to PayPal, who will then have the right to disburse your information to PayPal affiliates for the purpose of "updating your record" or offering you special promotions. I smell SPAM. I also smell PayPal having too much access to your credit history and other private information -- although they say they're not a bank.

    One thing this PayPal Buyer Credit program through GE does is offer buyers full coverage for all their purchases. So, what does that mean? Does that mean that PayPal is admitting that no matter how many of their other Buyer Protection programs you use, there is no full protection?

    I suggest that anyone interested in using this service, really reads the Terms of Agreement before signing up. I mean, [b]really[/b] read them. You will be surprised at what you are authorizing once you sign up for this program.

    Learn more: paypal.com/cgi-bin/webscr?cmd=_b c-signup
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    Articles

    Marketing Partners: Tag-Team Your Way To Success
    by Genia V. Stevens
    Due to the rise in eBay sellers -- approximately 60 million -- many auction sellers are finding it increasingly difficult to sell their products and services through the largest online auction house. Creating a promotional alliance with other websites and auction sellers could be the key to your success.

    Partnership Offers: If you sell CDs, consider partnering with an auction seller who sells home stereo equipment. You could also consider partnering with a seller who sells DVD players, TVs, or even MP3 players. Here are some examples of a partnership offer
    Read more . . .


    Auction Advertising: Taking a Closer Look
    by Genia V. Stevens
    If you sell on eBay or any other online auction site, you're probably always open for suggestions about how to make your product visible to potential buyers. If you sell TVs, you're probably one of thousands of sellers who do. So what could make you different from other sellers? Consistent marketing. Many sellers who buy advertising don't really understand how important consistency is to their marketing strategy. Marketing is an investment; It's an investment into the success of your business.
    Read more . . .


    Marketing Your About Me Page
    by Genia V. Stevens
    Many online auction houses offer their sellers a mini-website which can be used to introduce their products and services to potential buyers. This mini-website is called the About Me page on most online auction sites. Productive use of this mini-website could mean generous revenue for the smart auction seller. Auction sellers who wish to use their About Me page as part of their marketing strategy, should ensure the following criteria are met
    Read more . . .


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    Free Online Auction Tools
    by Genia V. Stevens
    Managing an online auction business is no simple task. Serious sellers may find that the cost of running an online auction business exceeds their expectations. Free auction tools help sellers minimize expenses, maximize profit, and manage the selling process.
    Read more . . .


    Auction Business Management Made Almost Easy
    by Genia V. Stevens
    You may have searched the internet for auction resources only to find yourself experiencing information-overload -- one website after another claiming to provide the absolute best information you'll ever need to run your online auction business. Every company claims superiority; but, how do you pick the right one for you?
    Read more . . .


    The www and Your Google Pagerank
    by Genia V. Stevens
    I sold a text link to one of my advertising clients on TheAuctionBoard's main page. My auction ad stated that my website's main page had a Google pagerank (PR) of 6. After the client was informed that his link had been placed, he visited my website to verify the placement, and responded with this:

    When looking at your website it is showing me a 0 PR. Can you explain this or clarify the error?
    Read more . . .